It can be difficult for small business owners to sell potential employees on the company. While brands such as Google and Amazon have recruits lining up off of name-power alone, your small business will not have that luxury. Being able to sell your company and its culture will go a long way to attracting top recruits to your business.
One of the most important things to remember as a business owner or a leader is why. Why do you wake up every morning excited to provide whatever service it is you provide to your customers? You should be able to easily explain to potential recruits why you and your employees strive to give 100% every day.
While you should be selling the positive values of your workspace environment, there is no need to lie or exaggerate to make yourself look better. Find out what makes your business great and come up with a concise and informative pitch using that information. Lying and exaggerating is just going to hurt your reputation and cause newcomers to be unhappy when they discover all that glitters isn’t gold.
Sell Recruits On Your Employees
The best way to give potential recruits a peek into the culture of your workplace is by your employees. After all, no one knows better about how awesome it is to work for you than the people who do.
Create a recruiting campaign based around the positive culture at your business and use your employees to do so.
You can use quotes, photos, videos or testimonials to try and sell potential employees. Recruits are more likely to trust the people that work for you than you yourself. Showcase why people love working for your company by actually using the people who love working for your company.
Show Them the Benefits
Try not to be obtuse to the fact that while a positive work environment is great, it’s still a job at the end of the day. And what’s the reason most of us seek out jobs in the first place? We simply need a paycheck and the benefits that the job provides.
Don’t be afraid to showcase your benefits during a recruiting campaign. For many people looking for a job, it could be the deciding factor between choosing you and someone else. Let future employees in on what they could be gaining by working for you.
Sell New Recruits on You
More importantly, sell potential recruits on working for you. Make your workplace is an inviting one, and people will come.
~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved