Almost 55% of companies out there don’t truly understand what their customers need. In fact, most people go to great lengths to avoid a company’s pushy messages. So, how do you excite your customer and provide what they need? These are some important truths if you want a successful company.
The first thing you should realize is that your customer is never wrong. They aren’t always right but they’re never wrong. It’s important to realize this so that you can cater to the needs of your customer.
Too many corporations stopped listening to the needs of their customers and what happened to them? They are now obsolete, a name of the past. If you don’t want to go the way of those other companies, you’ll never stop listening to your customer. There are a few ways you can ensure you’re listening to your customer.
1. Don’t Assume You Know What Your Customer Wants
Too many companies assume they know what their customer needs. The problem is that customers often don’t know what they need until you show them the final product. It’s your job to stay one step ahead of them so that you can present them with the product they never knew they had to have.
2. People are No Longer Brand Loyal
The new generations are no longer loyal to any one specific brand. It’s all about which companies currently are providing their expectations. If you stop providing for their expectations and stop keeping them intrigued, then they’ll simply move onto the next company who’ll provide that for them.
Don’t get too comfortable in your brand because building a reputable brand is no longer enough. You need to keep their interest by continuing to provide products and solutions to fit their needs.
3. Know Your Customer
Getting feedback from the customer is vital to your success. This is how you’ll truly listen to your customer. You can gain this feedback in several ways:
* Base your decisions about your customer on facts
* Research the trends and marketplace for your customer by
* Listening to what they say on social media
* Build their trust in your brand by producing high quality, educational content
* Give them something for free, such as a free trial
* Track your customers’ behavior
* Keep an eye on your competition to see what is successful and not so successful for them
* Put yourself in your customer’s environment
* Surround yourself with people who’ll have insights on your customers
Customers can tell you what they want but it’s your job to figure out what they need. If you do this, then you can stay one step ahead of them and provide their needs. This is how you’ll delight your customer and keep them interested.
~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved